Generation Next

EXPLORING KEY ISSUES WITH YOUNG PEOPLE

Generation Next finds fun and creative ways to engage young people – tomorrows citizens and leaders – in issues that are important to them.

Through Generation Next young people get the opportunity to explore subjects – from the environment to work and careers; gender identity to our connection with nature – through film and other creative media.

Projects are normally a collaboration between sponsor organisations (such as WWF) and schools/youth groups.

CASE STUDY: ONE PLANET FUTURE

What better way to engage children in the environment than to involve them in making a film about it? One Planet Future was made with 60 primary school children at a school in north London – and won highly commended at the Green Awards. Client: WWF-UK.

The film

The process

CASE STUDY: MY TRUE NATURE

There is considerable evidence to show that contact with nature brings great value to children. Yet it is widely accepted that young people are more disconnected from nature than ever. My True Nature is both a celebration of nature and a catalyst to encourage teachers, youth leaders and young people across the UK to engage creatively with the natural world. Client: WWF-UK.

The project

CASE STUDY: WORKING IT OUT

What do young students want to do when they leave school? How do they go about getting a job? Or establishing a career? To help answer these questions the WRD Young Ambassadors head out and pick the brains of leading professionals. Here are a few. Client: WRD-UK.

The Head Chef

The Olympic Athlete

The Celebrity Hairdresser

CASE STUDY: A VERY LOCAL PASSION

A Church Youth Group, from an estate in South London, explores the Passion of Christ’s in their own unique way. Client: Church of England.

The film

GET IN TOUCH

If your organisation wants to connect with young people in a meaningful way. Or you teach youngsters and are looking to broaden their experience in fun, creative ways get in touch

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